OUR CHALLENGE

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Monique Péan’s team needed to create a clean and luxury-focused announcement about their collaboration with Liya Kebede, which supported the Liya Kebede Foundation, benefiting maternal, newborn, and child healthcare in Ethiopia.

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WHAT WE DID

 

Monique Péan caters to a small but luxury-focused group of customers, who expect an intimate feeling in both image and approach from the brand. We utilized existing imagery of Liya Kebede shot by Ryan McGinley for the brand as the hero for the announcement, and presented it with straightforward and clean copy.

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PROGRAM ELEMENTS​

 

Social Media Assets, Branding, Art Direction, Design & Development, Content Strategy & Creation,

Ongoing Digital Marketing