Branded Video Content

WHAT WE DID

Idol collaborated with Rebecca Taylor to create a 3 part new video series titled “Rebecca Taylor Shorts” sharing Rebecca’s story and giving visibility into the beginnings of her print and texture-infused brand. Idol produced the three chapters in the series: Rebecca’s Story, About Lace, and Mum Knows Best.  Samantha Shannon, our director on the project, helped us weave a narrative taking a fashion documentary-style approach to the series.  We carefully planned out the types of content with the client to make sure that then end result was equally compelling, as it was snackable, for social media and other online distributions channels.

 

PROGRAM ELEMENTS

 

Photography & Video Production, Casting, Location Scouting, Post Production

PART 1: REBECCA'S STORY

Rebecca's Story, The first film in this series, shows Rebecca’s journey, from growing up in a small village in New Zealand to moving to NYC. 

PART 2: ABOUT LACE

About Lace introduces Rebecca Taylor’s relationship to lace,  an essential part of her brand, since launching her label. 

PART 3: MUM KNOWS BEST

For Mum Knows Best, Idol captured Rebecca and her mum, where we can see the influence of her design aesthetic and beautifully crafted prints, which are core themes in the Rebecca Taylor’s collections.