WHAT WE DID
Idol worked with Hiro Clark and Le Labo to create a short film celebrating their exclusive collaboration. The collaboration brought together the limited edition menswear designer, Hiro Clark and lauded perfumer Le Labo, to create fragrance infused t-shirts. We thought it was important to give this story a narrative with moving image and really capture that essential LA quality that Hiro Clark embodies. We're excited to have brought director and videographer Lew Baldwin on board to direct the piece.
Video Concept, Casting, Production, Post Production